Designing enterprise experiences where AI meets human intent
Hi, I'm Zoe. I lead product design for enterprise platforms, shaping how teams collaborate, manage, and make decisions with intelligent tools.
I believe the best enterprise products don't just digitise workflows. They reveal insights, reduce friction, and amplify human capability. My work sits at the intersection of design strategy, AI integration, and complex system thinking.
Recent projects
Atlassian · Lead Product Designer
Security Guide Redesign
Workflow-integrated security guidance helping SMBs discover and implement Atlassian Guard features.
Adoption
Increased
Core competencies
Design Strategy
Translating business objectives into design vision. Aligning cross-functional teams around shared outcomes through research-informed roadmaps.
AI-Powered Design
Designing interfaces that make AI capabilities legible and useful. Defining interaction patterns for intelligent systems that build trust.
Enterprise Experience
Building complex admin and collaboration tools that scale. Simplifying multi-product ecosystems into coherent user journeys.
Inclusive Design
Embedding accessibility from the start, not as an afterthought. Creating experiences that work for everyone across ability levels.
15+
Years in product design
$100M+
Revenue pipeline influenced
6+
Years at Atlassian
50+
Product teams partnered
Let's talk about design leadership
Whether it's a design challenge, a speaking opportunity, or a conversation about the future of AI in design, I'd love to hear from you.